What percentage of AI queries mention your brand? What share of voice should you target? Benchmarks across industries, brand sizes, and AI platforms.
Try AnswerMap FreeMost brands flying blind on AI visibility do not have benchmarks to compare against. Here is what the data shows about typical and strong performance.
On branded queries (queries including your brand name), 60-80% mention rate is achievable for established brands. On category queries, 5-20% is typical for non-dominant brands, with market leaders achieving 25-50%.
In a competitive category with 5-10 recognized brands, 15-25% AI share of voice represents strong performance. Enterprise market leaders can target 30-50% share of voice on their primary category queries.
Perplexity citation rates run 20-40% higher than ChatGPT for informational content because Perplexity actively cites sources by design. Google AI Overviews tracks most closely with traditional Google rankings. Claude tends to be the most conservative in brand recommendations.
B2B software brands that publish original research achieve 3-5x higher AI citation rates than brands that only publish promotional content. Healthcare and financial services brands with strong compliance signals outperform less-regulated competitors in trust-sensitive categories.
Track your AI visibility: AnswerMap monitors your brand across ChatGPT, Perplexity, Claude, and Gemini automatically. White-label reports delivered weekly.
Brand mention rate varies significantly by industry and query type. For mid-market B2B SaaS on branded queries, 15-35% is typical. On category queries, 3-15% for non-market-leaders are realistic starting benchmarks. Market leaders can achieve 25-50% on their primary category queries.
Brand mention rates vary across AI platforms. Perplexity cites sources more frequently and favors recently-published authoritative content. ChatGPT tends to be more conservative with brand citations on non-branded queries. Google AI Overviews correlates most closely with traditional Google search rankings.
Track these AEO metrics: (1) Brand mention rate on relevant queries, (2) Share of voice vs. competitors, (3) Sentiment breakdown of mentions, (4) Citation rank — whether your brand appears first or later in AI responses, (5) Trend over time to measure improvement.