A project management SaaS was losing early-funnel mindshare to competitors in ChatGPT recommendations. AnswerMap quantified the gap and tracked the recovery over 6 months.
Try AnswerMap FreeThe Situation: A project management SaaS with 10,000+ customers and $8M ARR had strong Google rankings but was bypassed in ChatGPT recommendations. When prospects asked about the best project management tools for remote teams, the brand did not appear even though it was explicitly designed for remote teams.
Root Cause Analysis: AnswerMap competitor benchmarking showed the issue clearly. Three competitors dominated AI citations at 35-45% mention rates. All three had 500+ G2 reviews with detailed use case coverage, guest articles in PM-specific publications, and SoftwareApplication schema with complete feature descriptions.
The Six-Month Build: Month 1-2: G2 profile expansion and review collection campaign. Month 3-4: 15 answer pages targeting top AI query patterns with FAQPage schema. Month 5-6: contributed articles in ProjectManagement.com and CIO.com earning high-authority citations.
The Outcome: Citation rate from 8% to 41% in ChatGPT. Share of voice from 12% to 31%. 3 new enterprise leads per month attributable to AI search discovery. AEO service delivered 4x ROI on investment in the first year.
Track your AI visibility: AnswerMap monitors your brand across ChatGPT, Perplexity, Claude, and Gemini automatically. White-label reports delivered weekly.
The brand was mentioned in only 8% of relevant ChatGPT queries despite being a category leader with strong Google SEO. Competitor analysis showed direct competitors appearing at 35-45% rates on the same queries. The gap was traced to competitor dominance in review platform citations and industry publications.
The brand implemented a four-part AEO strategy: (1) expanded G2 profile with detailed feature documentation and customer reviews, (2) published 15 long-form answer pages targeting top ChatGPT query patterns, (3) ran a contributed article campaign across 5 industry publications, (4) fixed Organization schema with complete sameAs references.
Over 6 months, brand mention rate increased from 8% to 41% on target ChatGPT queries. Perplexity citation rate went from 4% to 52%. Share of voice shifted from 12% to 31% of total AI mentions in the category. The brand attributes 3 new enterprise inbound leads per month to improved AI visibility.